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OUTSIDE THE BOX PRESENTS
MAY
4
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Outside The Box
The Way I See It
 

The Power of Blessons

I stumbled on these words of wisdom, and they got me thinking…

Just when we think we figured things out, the universe throws us a curveball, so we have to improvise. We find happiness in unexpected places. We find ourselves back to the things that matter the most. The universe is funny that way. Sometimes it just has a way of making sure we wind up exactly where we belong.

Here the way I see it: Karen Salmansohn said it best, “My new word: ‘Blesson.’ It’s when you’re able to view painful lessons as blessings. A blesson is what happens when you see the blessing in the lesson that your challenge taught you.”

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Idea of the Week
Paper Shifts Color: Orange is the New Red
SO MANY ACRONYMS, SO LITTLE TIME

Have you ever been to a restaurant and all you wanted was a simple breakfast? Just when you thought you had your order all planned out, your waitress hits you with a rambling of options. Would you care for white, wheat, rye, or pumpernickel bread? Do you want those eggs fried, scrambled, poached, green, with a side of ham? Sometimes, the choices seem endless.

When it comes to printing, sometimes your options can feel a little like that, too. Take spot colors, for instance. Any colors that fall outside of the normal range of CMYK inks are commonly called "spot colors." Where CMYK colors use a blend of four specific inks - Cyan, Magenta, Yellow, and Black to create a wide range of color, spot colors are actually pre-mixed using a unique formula to create one, specific color. As you start to learn more about spot colors, one of the things you'll notice is that just like your breakfast options, there are a number of different acronyms and options that you're somehow supposed to be able to keep track of. Would you like coated, uncoated, or matte? Huh? Thankfully, they have pretty straightforward explanations.

C vs. U and Beyond

The acronyms C and U refer to "coated" and "uncoated." The key thing to remember here is that when used in reference to spot colors, they're actually talking about the paper and not the ink. Ink is made up of pigment (the color) and the carrier, which is usually oil. The oil part of the ink soaks into the paper and dries. The pigment sits up on top of the mineral or clay coating with coated papers, but soaks into the fibers with uncoated papers. Because the type of paper you're using can have a pretty significant impact on the way the ink color appears in real life, it's something you'll want to try and keep track of.

Here's an example of what coated versus uncoated paper would look like. You can see how the coated paper provides some extra "shine."

Coated Paper Uncoated Paper

That "shine" will affect how spot colors are displayed, so keep that in mind when making your paper choice.

Furthermore, if you were to compare the colors PANTONE 185C and PANTONE 185U side-by-side, for example, one of the first things you would notice is that PANTONE 185C looks a little brighter and a little more saturated than the PANTONE 185U version. You're still talking about literally the exact same ink, but the difference between coated and uncoated stock changes the way that ink ultimately looks when printed. Pretty fascinating, and pretty important to remember when making your decisions!

Pantone comparison

"M" stands for matte. Matte coated or dull coated papers are still coated with a mineral coating, so the ink colors typically look closer to the C or coated version, but keep in mind that these papers are not as bright and tend to make the color ink look a little more subdued.

Pretty simple, right?

Two other acronyms that you might encounter are CVU and CVC. The "CV" letters stand for "computer video" and are largely used to reproduce colors on a computer screen. Adding a "U" for uncoated or "C" for coated indicates which paper type is being simulated on the computer screen.

Hopefully, by now you've realized that your options aren't nearly as hard to work with as you thought they were. Remember that these options, even though they're used in conjunction with the ink are actually talking about the paper. The ink, for the most part, is the ink is the ink, but the paper is a whole different story. Select your swatches in any way you see fit, but remember, ultimately the type of paper you choose can make something darker, less saturated, more saturated or something else entirely.

See more great ideas like this!
Click here to visit the Outside The Box - Ideas Collection.
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MARKETING
Marketing Tip
User-Generated Content Does the Selling for You
BUILD TRUST WITH YOUR AUDIENCE AND BOOST CREDIBILITY

User-generated content (UGC) is a powerful tool that can not only increase sales and grow your social media and website presence, but it can also build trust with your audience and boost credibility and brand loyalty in the process. UGC can include any content created by users (your customers), such as videos, photos, reviews, and more. Consumers are more than twice as likely to perceive user-generated content as authentic compared to content created by brands.

Customers who create UGC are often passionate about your brand and excited to have their content shared. This excitement and passion can be very persuasive for prospects who are less familiar with your brand. It can also offer your company exciting opportunities to view product language from a customer perspective and even consider hashtag communities you’re not aware of.

While customers may tag your company or a branded hashtag in their posts, you should always request permission before re-sharing UGC.

NOTE: If you are a Hootsuite user, you may want to look into TINT, an app that can help you find, curate, and display authentic user-generated content across marketing campaigns, events, websites, and apps. TINT’s easy-to-use UGC Rights tools will help you get permission to legally re-use any image with just a few clicks.

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Uncommon Product
Graduation Thank You Cards
SHOW YOUR APPRECIATION TO FAMILY AND FRIENDS

Customized graduation thank you cards are a thoughtful gesture to show your appreciation to family and friends.

Thank you designs can vary from postcards to folded note cards and can be fully customizable to include photos, custom messaging, and more. You can also customize the shape, size, fold, and paper, as well as finishing touches such as foil stamping, matching envelopes, return address labels, and even stickers for a coordinated look.

While handwritten thank you notes are a great gesture, you may also choose to print a thank you message on your card. Thank you etiquette doesn’t require a long message - three to five sentences is plenty. And they don’t need to be formally written. A sincere thank you from the heart is ideal.

If you’d like more great ideas to create the perfect customized graduation thank you card, we’d love to help! And remember, other printers may be nearby, but nobody comes close.

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Tech Tip
Decoding Amazon Echo Colors
ALEXA, WHAT DOES YOUR LIGHT MEAN?

If you have an Amazon Echo speaker, you’ve probably noticed a colored light ring (or light bar) and wondered what the colors mean. Since Echo speakers don’t have a screen, they use different colors and flashing patterns to provide visual feedback. Here are a few light codes and their meanings.

When you interact with Alexa, you will see various tones of blue:

  • Solid blue with spinning cyan occurs when your Echo device is starting up. When it’s ready, the light ring will change, and Alexa will greet you.
  • Solid blue with cyan pointing in the direction of the person speaking means Alexa is processing your request.

Other status indicators include orange, red, yellow, green, white, and purple:

  • Spinning orange means the device is in setup mode and is connecting to your Wi-Fi network. It may also be downloading updates.
  • Solid red means the microphone is turned off. Press the Microphone button to allow Alexa to hear you again.
  • Pulsing yellow means you have a message or notification. Say, “Alexa, what are my notifications?”
  • Pulsing green means you are receiving a call or Drop In on your device. You can choose to answer or ignore.
  • Spinning green means you are on an active call or Drop In on your device.
  • White appears when you are adjusting the volume level on your device.
  • A single purple flash means you have Do Not Disturb (DND) turned on. If you want DND turned off, simply say, “Alexa, turn off Do Not Disturb.”

Anytime you are unsure, you can always ask, “Alexa, what does your light mean?”

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Fun@Work

Spotlight Recipe

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Printing Quiz

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